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about 2 years ago

Union Asks Retailers to Drive Demand for Milk

"Supermarkets in Devon were encouraged by a local tenant farmer to sell one-pint cartons of fresh milk in their sandwich ‘food to go’ chillers.  The response in the Tesco stores involved has been encouraging with the retailer reported to be considering a wider roll-out of the scheme.

Last week, NFU Scotland wrote to the four largest supermarket retailers in Scotland – Tesco, Asda, Morrisons and Sainsbury’s - urging them to look favourably on this pilot and urging them to explore opportunities to make fresh milk available in front-of-store convenience chillers in Scotland." NFU Scotland 23rd May 2016

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