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Have your say in dairy technology survey

Digital tools and sensors, including wearable devices that monitor dairy cows 24/7, are now widely available.  But just how many dairy farms use precision livestock farming (PLF) technologies and, crucially, to what extent information from these technologies is being used regularly and reliably to support on-farm decision-making is still relatively unknown. 

To answer these questions and help better understand what impact these tools and sensors have made on farm; for both cows, and the people who manage them, dairy farmers are being asked to take part in a survey being carried out Joanne Sharpe, as part of her PhD at Harper Adams University.

Every voice matters and all dairy staff are encouraged to participate in the survey, whether technologies are being used to assist with managing their herd or not. This will help build a clearer picture of what’s happening across dairy farms today and help to best determine what could benefit producers going forward.

The survey results will identify ways to help ensure dairy farmers can get the most out of the technologies they choose, both now and in the future.  The work will also generate recommendations for manufacturers, farm advisors and industry groups, to enable them to better support farmers in optimising digital technology for decision-making and good cow management.

The survey should take just 5-15 minutes to complete, to access visit  https://app.onlinesurveys.jisc.ac.uk/s/harper-adams/plf or scan the QR code below: