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Dairy Research Conference (online): Reputation


The Dairy Research Partnership online conference will share the outcomes of research projects undertaken as part of our Dairy Research Partnership Initiative, led by the University of Nottingham.

Booking will open later in the year.

Reputation session agenda:

11:00 – 11:05:  Chair’s introduction. Dr Jenny Gibbons, Senior Animal Health and Welfare Scientist at AHDB

11:05 – 11:25: Reputation factors that are important to consumers – looking across environment & welfare. Susie Stannard, Consumer Insight Manager, AHDB

11:25 – 11:40: Duty, grass and fellow cows: Perceptions of dairy farming among the UK public. Amy Jackson, PhD Researcher, University of Nottingham

11:40 – 11:55: Dairy cow housing: the impact of living space on productivity, health and welfare. Jake Thompson, PhD Researcher, University of Nottingham

11:55 – 12:05: Dairy Calf Strategy. Nic Parsons/Duncan Wyatt, AHDB

12:05 – 12:20: Question and Answer session

12:20 – 12:25: Summary by Chair. Dr Jenny Gibbons, Senior Animal Health and Welfare Scientist, AHDB

12:25 – 12:35: Pre-recorded PhD Showcase – Optimising lying comfort. Laura Shewbridge Carter, PhD Researcher, Harper Adams University


Dairy Research Partnership 2016-2021

Our five-year Dairy Research Partnership initiative began in June 2016. It was funded by AHDB Dairy (£1,700,000) with financial contributions from the academic partners - University of Nottingham, Harper Adams University, Royal Veterinary College and SRUC - bringing the total to £2,100,000. 

What does the research partnership involve?

The partnership, led by University of Nottingham, addresses three of our strategic priorities:

  1. Feed efficiency and sustainability
  2. Optimising cow performance through health & welfare
  3. Creating a positive image for dairy farming.

Learn about the seven work packages in the Dairy Research Partnership Programme by visiting our webpage.