Notice board

over 1 year ago

Further price rises pose a threat to meat and dairy demand

Economics dictates that as a general rule, as prices rise, consumers demand less of that good. However, with food being an essential good there is less scope to reduce that demand. Therefore, there are other ways consumers are trying to mitigate the price rise within the meat and dairy categories. These were covered in AHDB’s recent Cost of Living webinar and include trading down of products, tiers and stores. We also reported how expense has become the most prominent reason for meat and dairy reduction. As inflation is predicted to continue, in this article AHDB explores the potential impact of further price rises on meat and dairy volumes.

 

Read the full article here

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