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'Building the Brand to Promote Our Uniqueness’ is the theme for the next BCBC Conference, which will take place on 21st-23rd January 2019 at the Telford Hotel and Golf resort in Telford, Shropshire.
The conference will focus on ensuring the resilience of the British beef and dairy industries in a changing market environment through effective branding and promotion of its products as unique and valuable.
The new Chair of the British Cattle Breeders Club, Anya Westland, was instrumental in helping choose the conference theme and explains why it is so relevant: “The conference will focus on the new world that is evolving in our industry and how we can develop, defend, protect and brand our uniqueness.
“Continuing to evolve and strengthen co-operation, as well as promoting our brand, will be vitally important in light of increasing pressure on the livestock industry from recent negative campaigns via social media and other channels,” Anya adds. “As we look to the future we must continue to focus positive attention on a cattle breeding industry that not only strives for high levels of animal health, welfare and production efficiency but also aims to deliver high quality and nutritious animal protein products.”
Speakers already confirmed for the conference include:
The full conference programme and booking details will be available on the BCBC website (www.cattlebreeders.org.uk) in early Autumn 2018.